Find out where your ad budget is leaking, before you spend another dollar
Get a free audit of your Google Ads account, or a full PPC strategy if you're not running ads yet. No pitch, no pressure.
- Where your budget is being wasted on the wrong clicks
- How your cost per lead compares to your market
- A clear plan for what to fix or launch first
Takes about 60 seconds
What best describes your business?
Are you currently running ads?
Almost done, where should we send it?
A full picture of where your ad spend stands today
How your campaigns are built
A full review of your account structure, keywords, and match types, if you're already running ads.
Where budget is leaking
Irrelevant search terms, poor match types, and missing negative keywords driving up cost.
How you compare to your market
Realistic cost per click and cost per lead expectations for your service area.
Are your pages converting?
Whether your traffic is landing somewhere built to convert, or a generic homepage.
What competitors are running
A look at ad activity and offers from your top local competitors.
What to fix or launch first
A prioritized list, ranked by effort and expected impact on lead volume.
How PPC drives traffic to your business
The path from a search to a lead in your inbox.
What a properly optimized PPC funnel looks like
Every stage loses some volume. A well-run account narrows for the right reasons, not from wasted spend.
Leads climb while cost per lead and cost per acquisition fall
Indexed lead volume, cost per lead (CPL), and cost per acquisition (CPA) for a typical construction PPC account as it gets optimized.
Typical cost per lead by construction sector
Contractor PPC costs vary a lot by trade. Your audit benchmarks your account against your specific sector, not construction as a whole.
| Sector | Typical CPL | Why |
|---|---|---|
| Specialty Trades (electrical, plumbing) | $50-$120 | Higher volume, faster decisions |
| Roofing | $60-$130 | High competition, insurance-driven urgency |
| General Contracting / Remodeling | $80-$150 | Longer research phase |
| HVAC | $70-$140 | Seasonal demand spikes |
| Home Builders (new construction) | $150-$300 | Lower volume, higher deal value |
| Commercial Construction | $200-$400+ | B2B, longer sales cycle, larger contracts |
The other numbers that decide whether PPC works for you
Cost per lead only tells part of the story. Here's what else matters.
Typical CPC range
Construction and contractor keywords run well above average CPC due to high competition and deal value.
Auction insights: how often you show up
The percentage of eligible auctions your ads actually appear in. A low share usually means budget or bid limits.
Auction insights: who you're really up against
How often a competitor's ad shows alongside yours. High overlap with one competitor flags a direct rival worth watching.
Auction insights: are you losing top spot?
How often a competitor outranks you when you both show. This is often the fastest fix in an account.
Local targeting accuracy
Contractor searches convert best within a tight service area. Overly broad geo-targeting is one of the most common sources of wasted spend.
What happens after the click
Even well-targeted clicks convert poorly if they land on a generic homepage instead of a dedicated offer page.
Three steps, no strings attached
Submit your details
Fill out the form above with your website and whether you're currently running ads. Takes about a minute.
We run the audit
A real strategist reviews your account (or your market, if you're starting from scratch), not an automated report.
Get your report
Delivered within 1-2 business days by email, with a clear, prioritized action plan.
Built for contractors, not generic templates
We know construction PPC
Your audit accounts for how contractor keywords price and convert, not generic ecommerce benchmarks.
A real strategist looks at it
Every audit is reviewed by a person before it lands in your inbox.
Genuinely no obligation
You'll get real, usable findings whether you ever hire us or not.
Questions about the audit
Yes. There's no cost and no obligation to hire us afterward. We use these audits to start real conversations with contractors, some become clients, most just get useful information either way.
Yes. If you're not running ads, we'll build a starting strategy instead of an account review, including realistic budget and CPC expectations for your market.
Not to get started. We'll ask for read-only access if you'd like a deeper account-level review, but it's optional.
We'll follow up by email with your results. If you want to talk through the findings, you can book time with us, but it's entirely your call.
See what construction PPC could do for your pipeline.
Free audit, no obligation, delivered within 1-2 business days.
GET MY FREE PPC AUDIT